Image optimization
How to resize images for Etsy, eBay, and Amazon
Learn the listing image requirements for the major marketplaces and how to resize photos to match, locally in your browser.
Document summary
A guide to resizing product photos for Etsy, eBay, and Amazon listing requirements with correct dimensions, aspect ratios, and file sizes.
Key takeaways
- Each marketplace has a preferred size and aspect ratio
- Resize from a large master, never upscale small files
- Keep file size low without visible quality loss
Listing requirements at a glance
Etsy recommends images of 2000 pixels or more on the shortest side so buyers can zoom. eBay uses 1600 pixels on the longest side for its zoom feature, and Amazon asks for at least 1000 pixels on the longest side, ideally 1600 or more for the zoom.
Check the current guidelines before a big listing run, because marketplaces update requirements over time.
- Etsy: 2000 px or more on the shortest side
- eBay: 1600 px on the longest side for zoom
- Amazon: at least 1000 px, 1600+ for zoom
- Square crop works best for most thumbnails
Resize a batch of photos
- 1
Open the image resizer and load the master photo.
- 2
Set the target dimensions for the marketplace you are listing on.
- 3
Keep the aspect ratio locked or crop to a square when required.
- 4
Download the resized photo and check the file size.
Keep quality while shrinking size
Resize first, compress second. After resizing, run the photo through the image compressor to bring the file under the marketplace limit without visible loss.
For backgrounds and cutouts, use a PNG master and export JPG for listings to keep file sizes small.
Pre-upload checklist
- Shortest side meets the marketplace minimum
- Subject fills at least 85 percent of the frame
- No watermarks or seller logos in the image
- File size under the upload limit
Frequently asked questions
What size should Etsy listing photos be?
Etsy recommends 2000 pixels or more on the shortest side for zoomable images, in a 4:3 or square ratio.
Can I upscale a small photo for Amazon?
No. Upscaling a small photo adds blur. Reshoot or use a higher-resolution master instead.
Should I resize or compress first?
Resize first, then compress. Compression cannot fix pixel dimensions, and resizing already reduces file size.
Is my photo uploaded?
No. Resizing runs locally in your browser.
